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IDC Canada Report: Analytics in Retail
Industry analyst firm IDC Canada recently released a report stating that Canada has made progress in the adoption of big data and innovative uses o
[Event] A Rapid-Fire Q&A with Webinar Expert Matthew Ley
Over the past few months, we have received an influx of questions from the Demand Metric’s community; marketers just like you who want actionable a
Vertical Market Assessment
Does anyone have some intel or reference materials they could share on assessing possible vertical markets for their product(s)?
CJM Importance in 2015
Customer Journey Mapping has become my recent obesession and rightly so as we move into 2015 and I realize day after day how just how competitive t
2012 Marketing Plan Presentation
Good morning all.
Is it possible to download the template that's shown in this video?
Ramp Marketing Effectiveness
Ten Steps to a Data Quality Strategy
If your CEO asked customer service, technical support, marketing and sales to provide a customer list with contact and history information, how lik
Five Key Areas for Marketing Operations to Tackle
Popover solutions? (Conversion oriented, not ad oriented)
Hey gang. We (all of us) are mindful of our conversion numbers.Or should be.
Take your Marketing Operations to the Next Level
The marketing operations function enables the marketing organization to operate more like a business, with formalized processes, infrastructure, an
SEO Starter Toolbox
The Secret to Sales & Marketing Alignment with @Marketo...
You probably already know that alignment between marketing and sales teams is important — but how do you make it work? Is it even possible?