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How Are Companies Using Social Media Analytics?
How Are Companies Using Social Media Analytics?
- 70% of organizations don't know what kind of ROI their social media efforts are delivering
Social Media Analytics Benchmark Report
Social Media Analytics Benchmark Report
In December 2013, we partnered with NetBase to explore how organizations are utilizing social media analytics.
Apple buys social-analytic company Topsy for $200M
Apple buys social-analytic company Topsy for $200M
According to a report in the Wall Street Journal, Apple has acquired social media analytic company Topsy Labs Inc. for $200 million.
LinkedIn Says Half of Users to Come Via Mobile Next Year
LinkedIn Says Half of Users to Come Via Mobile Next Year
Bloomberg reports that Linkedin, the professional-networking site with more than 238 million members, expects half its users to access the service