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Mobile Marketing Solution Study

Mobile Marketing Solution Study

We have now completed our Mobile Marketing Solution Study!

Ryan Air Makes Customer Service Improvements

Ryan Air Makes Customer Service Improvements

Bloomberg reports how Ryan Air is continuing to ‘adjust practices that had become synonymous with the airline’s notoriously abrasive style’.  Today

Are You Ready for Digital Marketing in 2014?

Are You Ready for Digital Marketing in 2014?

The digital marketing landscape is evolving rapidly.  What direction will your organization take in 2014?

Should brands add NFC into the mobile marketing mix?

Should brands add NFC into the mobile marketing mix?

Both the blog site EConsultancy and the ‘ahead of the curve’ BBC technology programme ‘Click’ have in September featured the mobile marketing techn

LinkedIn Says Half of Users to Come Via Mobile Next Year

LinkedIn Says Half of Users to Come Via Mobile Next Year

Bloomberg reports that Linkedin, the professional-networking site with more than 238 million members, expects half its users to access the service

Driving loyalty without having a loyalty programme

Driving loyalty without having a loyalty programme

I thought that the community may find this news from the UK interesting which looks at how Asda (which does not have a loyalty scheme) is competing

3 Ways to Optimize your Emails for Mobile

3 Ways to Optimize your Emails for Mobile

Did you know that 50% or more of emails are read on a mobile device?