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Five Items You Can’t Afford to Forget at Your Next Trade...

Five Items You Can’t Afford to Forget at Your Next Trade...

As the biting cold turns just a bit warmer and spring begins to show across the next few months, many companies are making plans to attend and even

Don't Throw Away Those Flyers. Traditional Advertising...

Don't Throw Away Those Flyers. Traditional Advertising...

In today's digital era, it can be easy to assume that paper-based, traditional marketing initiatives have taken a backseat.

Are You Using Native Advertising?

Are You Using Native Advertising?

Traditional forms of online advertising such as Pay Per Click campaigns, social ads, content marketing and sponsored blog posts are beginning to be

Is Anyone Using Augmented Reality?

Is Anyone Using Augmented Reality?

I posted an article on Demand Metric's blog today where guest author Darren Leach disc

How does one evaluate the purchase of digital (web/email)...

How does one evaluate the purchase of digital (web/email)...

I work for a B2B services company with a long sales cycle. We would like to shift most of our advertising efforts from print to digitial.

Can Facebook Finally Answer the Social Ads Dilemma?

Can Facebook Finally Answer the Social Ads Dilemma?

Social ads - Facebook Sponsored Stories, Twitter Promoted Tweets, LinkedIn Ads, Stumbleupon Paid Discovery, etc - are a hit and miss affair.

Online Advertising & Real-Time Bidding Benchmark Report

Online Advertising & Real-Time Bidding Benchmark Report

We just finished collecting close to 300 survey responses on the state of online advertising and use of real-time bidding.