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Brand Consistency Impact (Benchmark Report)

Brand Consistency Impact (Benchmark Report)

This reports goal is to measure the state of brand consistency, and to understand the impact of poor brand consistency. 

Marketing: non-invasive brain surgery

Marketing: non-invasive brain surgery

Ira Kalb, in a Marketplace.org story about Fiat buying Chrysler and the "buy American" mentality, made this st

Should brands add NFC into the mobile marketing mix?

Should brands add NFC into the mobile marketing mix?

Both the blog site EConsultancy and the ‘ahead of the curve’ BBC technology programme ‘Click’ have in September featured the mobile marketing techn

Top '10 Commandments' For Content Marketing

Top '10 Commandments' For Content Marketing

Marketing Magazine features an article from Julia Hutchison, head of content marketing at Group FMG.

Do you have a personal brand?

Do you have a personal brand?

I read an interesting article recently by

Is Anyone Using Augmented Reality?

Is Anyone Using Augmented Reality?

I posted an article on Demand Metric's blog today where guest author Darren Leach disc

3 Tips to Position a Product Like Don Draper

3 Tips to Position a Product Like Don Draper

1. Separate Yourself from the Competitors

12 Signs Your Brand Needs Help - Free On-Demand Workshop

12 Signs Your Brand Needs Help - Free On-Demand Workshop

Available Free, On-Demand Until July 15th then goes into DM University.

Real-Time Bidding Benchmarking Study

Real-Time Bidding Benchmarking Study

This benchmarking study will examine how Real-Time Bidding (RTB) is growing in North America, how many media buyers are using RTB, and how RTB is p

SEOmoz Rebrands to Moz

SEOmoz Rebrands to Moz

By removing "SEO" from their name they hope to broaden their horizons, and help people do "better marketing." They're expanding to include things l