Identify webinar topics based on which buyer persona roles and buying stages you have gaps in.
Webinar Topic Mapping Tool
Resource Overview
Related Resources
Your Problem
You need to identify webinar topics based on which buyer persona roles and buying stages you have gaps in.
Our Solution
Use the Webinar Topic Mapping Tool to document and map webinar topics to each of your buyer personas based on their stage in the buying cycle. With this template, you can evaluate each stage of the buying cycle for each persona based on the following criteria: Buying Stage, Stage Description, Buyer Action, Buyer Questions, Stage Duration, Key Influencers, Webinar Goals, Webinar Topics and Webinar Messaging
Key Benefits
- keep track of your webinar topics
- analyze buyer personas in regards to webinar topics
- color-coded by stage
- save 2 hours on formatting
- easy-to-use Excel template