Successful Newsjacking

Executive Summary

Newsjacking is the act of exploiting breaking news by injecting your ideas or commentary, usually in a clever way into a related social media post. It is ideally done in real-time and when done well, gets attention that increases the awareness of your brand. With newsjacking, marketers are making a specific effort to benefit from the popularity of a specific news item while it is in circulation and getting a lot of attention.

This How-To Guide will explain what newsjacking is, how newsjacking can help promote your business, give examples of how newsjacking has been done in the past and provide a detailed action plan on how to create clever, memorable and appropriate newsjacks that promote your business.

Read this brief 6-page guide to understand the following:

1. What is a newsjack?
2. How to increase your brand presence
3. How to create clever and popular newsjacks to increase your brand awareness

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