Follow this simple, step-by-step playbook to develop and implement a shopper marketing strategy that increases sales, builds shopper insights, and grows brand awareness.
Shopper Marketing Playbook
Resource Overview
Related Resources
Our Shopper Marketing Playbook is a planning methodology that highlights our premium tool-kit of 25 tools & templates to help you develop and implement a shopper marketing strategy that increases sales, builds shopper insights, and grows brand awareness.
Demand Metric playbooks are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates. For background info on Demand Metric playbooks (aka methodologies), read our blog post: Much Ado About Methodologies.
Stages of this playbook include:
- Learn About Shopper
- Analyze Opportunities
- Strategic Planning
- Technology Selection
- Campaign Execution
- Measure Results
There are 25 premium tools & templates linked inside of this playbook to facilitate the process.
- Shopper Marketing Framework
- Shopper Marketing Glossary
- Shopper Marketing Maturity Model
- Shopper Marketing Roles Framework
- Shopper Marketing Maturity Assessment
- Shopper Marketing Partnership Prioritization Tool
- Shopper Marketing Budget Template
- Shopper Marketing Business Case
- Shopper Marketing Profile Template
- Shopper Marketing Profile Interview Questions
- Shopper Marketing Journey Stages Template
- Shopper Marketing Insights Database
- Shopper Marketing Competition Tracking Database
- Shopper Marketing Strategy Workbook
- Shopper Marketing Project Plan
- Shopper Marketing Manager Job Description
- Shopper Marketing Vendors Matrix
- Shopper Marketing Vendor Selection Tool
- Shopper Marketing System RFP
- Shopper Marketing Program Strategies
- Shopper Marketing Coupon Best Practices Checklist
- Shopper Marketing Contest Best Practices Checklis
- Shopper Marketing Signage Best Practices Checklist
- Shopper Marketing Mobile Best Practices Checklist
- Shopper Marketing Metrics Dashboard