A template to build a business case for an investment in a mobile marketing program.
Mobile Marketing Business Case
Resource Overview
Related Resources
Your Problem
You know it makes sense to start a mobile marketing initiative, but you can't justify it based on instincts alone.
Our Solution
We created the Mobile Marketing Business Case to create a rational, defensible business case for making an investment in a mobile marketing program. This 11-page Microsoft Word document will help you justify your mobile marketing investment by allowing you to analyze the following sections: Executive Summary, Opportunity Overview & Key Success Factors, Assumptions & Decision-Making Criterion, Business Impact Analysis, Risks & Contingency Plans and Recommendation.
Key Benefits
- identify the opportunity for mobile marketing
- document key assumptions and decision-making criteria
- illustrate the business impact with a cost-benefit analysis
- identify risks and contingency plans
- make intelligent recommendations for implementation