Using data-driven results from a benchmark study, DNN and Demand Metric share top reasons to consider a branded online community.
eWorkshop: Top 5 Reasons to Consider a Branded Online Community (Backed by Research)
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eWorkshop Description:
On the fence about building a branded online community? We have just what you need: data from branded online communities that demonstrate compelling ROI.
Using data-driven results from a September 2014 Demand Metric benchmark study, DNN and Demand Metric share top reasons to consider a branded online community. Jerry Rackley, Demand Metric's Chief Analyst (and author of the study) is joined by Dennis Shiao, DNN's Content Marketing Director.
About the Presenters
Jerry Rackley - Chief Analyst, Demand Metric
With 30 years experience in Marketing at organizations like IBM and Esker Software, Jerry is an expert in Market Research, Product Management, PR, Positioning, and B2B Marketing. He oversees all Demand Metric's primary research and is also adjunct faculty at OSU in Oklahoma.
Dennis Shiao - Content Marketing Director, DNN
Dennis is Director of Content Marketing at DNN and is responsible for sourcing, writing, producing and editing DNN's thought leadership and lead generation content: blog posts, e-books, white papers, infographics and videos.
