This eWorkshop is ideal for any marketing professional who needs to create a social enterprise by building meaningful relationships with customers, partners, employees and influencers.
eWorkshop: Building A Social Enterprise
Resource Overview
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eWorkshop Description:
In the digital era, the most successful companies will not only be on the cutting edge of product, they will be the ones who use social media as a part of their overall global business strategy. Social media allows different departments to build meaningful relationships with customers, partners, employees and influencers. These relationships are what delivers customer satisfaction, and ultimately drives revenue.Want to know our secrets? We’re ready to share! In this webinar, HootSuite's VP of Marketing, Dee Anna McPherson, shares insider advice on how to drive your key business objectives with an integrated, organization-wide social media strategy including how to:
- Amplify campaign messaging and engage your audience
- Increase customer satisfaction and loyalty
- Hire and retain top quality employees
- Generate more sales leads and close more business
This eWorkshop is ideal for any marketing professional who needs to build a social enterprise.
About the Presenter
Dee Anna McPherson - VP Marketing, Hootsuite
DeeAnna McPherson is VP of Marketing at HootSuite, where she is responsible for leading marketing strategy, driving growth and building the global brand. Previously DeeAnna was VP of Marketing at Yammer, one of HootSuite’s App Directory integration partners, where she established Enterprise Social Networking as a new category of business software and helped propel Yammer to a leading market position, 300% annual growth and a .2 billion acquisition by Microsoft.
