A matrix that compares competing products by evaluating features and identifying differentiators.
Competitive Products Sales Reference
Resource Overview
Related Resources
Your Problem
You need to provide your sales team with a quick reference for competitive product intelligence.
Our Solution
A matrix that compares products by evaluating features and identifying differentiators. Download our free Product Development Strategy Methodology to see how this tool functions as part of a product development process.
Key Benefits
- quick insight into competitive products
- easy to use reference for Sales
- identifies points of differentiation
- aids in sales negotiations
- simple analysis framework