Filter by Topic
Integrate and Demand Metric partnered to explore the current state of B2B marketing budgets, hiring, and resource allocations. This report shares insights from over 500 B2B Marketers from the United States and the United Kingdom.
Use this customizable checklist template to help you stay focused and organized during your first 90 days as a CMO.
Use the 2025 Employee Holiday Calendar to track employee vacation, personal, and sick days.
Agile Marketing is a method for planning and executing a marketing plan borrowed from the world of software development. This guide explains exactly what agile marketing is, why it's so effective and provides an action plan to get started with agile marketing in your organization.
This self-assessment tool will help you understand your employees product management skillset.
This self-assessment tool will help you understand your employees sales enablement skillset.
This self-assessment tool will help you understand how aligned your marketing and HR departments are.
This self-assessment tool will help you understand how aligned your marketing and product development departments are.
This self-assessment tool will help you understand how aligned your marketing and technology departments are.
This self-assessment tool will help you understand your employees marketing technology skillset.
This self-assessment tool will help your marketing team understand how capable they are, and where they can improve.
This How-To Guide was designed to help you understand what the common Marketing organizational charts look like, the pros and cons of each structure, and how to select the best org structure for your company.
In November 2013, Demand Metric conducted a benchmarking study, with 291 respondents, to measure employee engagement, understand the impact of having it, and how it is measured and managed so as to derive best practices.
This How-To Guide will explain the components of a Marketing Resource Management (MRM) system, provide an action plan for deployment, and conclude with a plan for implementation.
We created the Modern Marketing Department Structure to help you design, staff and resource a modern marketing organization.
This How-To Guide has been designed to help you and your company design, staff and resource The Modern Marketing Organization.
Marketers all over the world are adopting the agile method. Agile Marketing is a method for planning and executing a marketing plan borrowed from the world of software development.
A guide that outlines why you should have a social media policy, the different types of policies and key components of a policy, followed by a detailed action plan on how to create a clear, decisive and successful social media policy for your company.
Use this to establish a clear scope, decision rights, and sponsorship for the website redesign project.
A guide to help you evaluate candidates in order to choose the right person for an open position.
A guide to help you educate and develop your staff in order to improve their skill set.
A guide to help you develop leaders internally through succession planning.
A guide to help you conduct insightful interviews to hire the best candidates for open positions.
This guide provides practical advice for maximizing opportunity and reducing risk for change initiatives.