Best option for niche trade shows is virtual… everyone’s a winner!

Demand Metric's Sales Enablement Virtual Summit demonstrated the potential superiority of "virtual" exhbitions, trade shows and conferences for niche marketing, compared to what can so often be "barely relevant" large trade events held at huge exhibition and conferencing venues. 

http://adrianhargreaves.wordpress.com/2014/04/06/best-option-for-niche-t...