Another Great Agile Marketing Article

“Agile marketing is the prioritization of creating value for the customer above all else,” said Russ Lange, partner at consultancy CMG Partners. “It’s 90% mindset and 10% methodology or process. As marketers, our approach to problems, opportunities, and prioritization must be done wearing the shoes of our customers. Methodologies like Kanban or Scrum provide focused, efficient, and visible paths to get work done. Together, agile mindset and methodology reduce the work and heroics required of teams, while increasing the value created for our customers and companies.”

https://www.cmo.com/features/articles/2018/6/4/agile-is-the-mindset-of-the-modern-marketing-organization.html?cid=soc:LIQ318exb#gs.HJ3RWo8