State of Product and Go-To-Market Strategy Research Report

Engaging with customers today requires leaders to adopt a holistic go-to-market (GTM) strategy that fosters a culture of collaboration between marketing, product, sales, and customer teams.

Demand Metric recently asked over 150 departmental leaders about their product development and GTM strategy priorities, the challenges they are experiencing, and the current state of their launch process.

This study’s results suggest that there is room for improvement when bringing products to market and that misalignment between teams and inefficient processes can negatively impact revenue growth.

KEY FINDING #1

Businesses that leverage a product management framework with clearly defined roles & responsibilities are:

 - 4X more likely to report product launches frequently or always meet expectations*

 - 4X more likely to report an increase in revenue growth**

KEY FINDING #2

Teams that operate using a standardized product launch playbook are:

 - 3X more likely to report product launches frequently or always meet expectations

 - 3X more likely to report an increase in revenue growth

KEY FINDING #3...

This report shows the importance of taking a disciplined approach to GTM and provides practical insights that will help you increase profitability and shareholder value. Download a copy today!