This will help you determine your market position with regard to value, price and market share.
Competitive Analysis Tool
Resource Overview
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Your Problem
In order to successfully compete in today’s business world, it is important to be aware of the competition your company may have. There is a need to analyze competitors and to identify areas of expertise and differentiation through a competitive analysis template. However, it can be difficult to find a comprehensive tool which allows for a holistic analysis of a company’s competitive status.
Our Solution
A competitive analysis template designed to help you determine your market position with regards to value, price and market share. This tool allows you to define and determine the core value drivers for your customers, and allows you to highlight specific features. Once you have selected and defined your value drivers, score your product/service against your competitors and use the competitive analysis template to identify and analyze your position in the market.
Key Benefits
- objectively analyzes value propositions
- rates relative pricing for competitors
- documents estimated market shares
- save 10 hours on formatting
- graphs market positions and differentiation chart
Microsoft Excel Spreadsheet
Estimated Time Required: 4 Hours
Skills Required: Competitive Analysis
